I honestly believe that in this day and age of information ubiquity and nanosecond change, teamwork remains the one sustainable competitive advantage that has been largely untapped. I can say confidently that teamwork is almost always lacking within organizations that fail and often present within those that succeed.
Calling all branding marketers, business development specialists, and logo & brand designers – Per Mollerup has released an updated and expanded version of Marks of Excellence: The Development and Taxonomy of Trademarks. Really, this is a fantastic resource and helpful guide for anyone in marketing, especially corporate brand development. Here’s a snapshot of the book:
The work includes 500 new images and 80 pages of new material. Check out the book here.
It’s been a little over a year since Austin Kleon released his blog turned book Steal Like an Artist: 10 Things Nobody Told You About Being Creative. His premise is simple: everything is a remix. As Solomon put it, there is nothing new under the sun. For Kleon, “stealing” is more like influence. So, how do you position yourself in your creative endeavors? Do you seek spontaneous novelty? Kleon argues this is near impossible.
You can find out more by getting Kleon’s book or visiting his blog:
Evan Fry and Dan Swartz – Taken by Fast Company
“There is an art” writes Rae Ann Fera of Fast Company, “to getting the most out of your teams of creative professionals. When the job is to conjure the next brilliant idea out of thin air, against deadline, via a combination of inspiration, hard work, experience, intuition, and confidence, getting the best work out of creative people on a consistent and efficient basis can be tricky business.”
Fera outlines 10 tips that Evan Fry and Dave Swartz put into practice in their roles of managing creatives at Crispin Porter + Bogusky:
Our atmosphere today is a digital one. These are therefore helpful guidelines for any organization regardless of one’s industry.
Read the full article here.