Calling all branding marketers, business development specialists, and logo & brand designers – Per Mollerup has released an updated and expanded version of Marks of Excellence: The Development and Taxonomy of Trademarks. Really, this is a fantastic resource and helpful guide for anyone in marketing, especially corporate brand development. Here’s a snapshot of the book:
The work includes 500 new images and 80 pages of new material. Check out the book here.
It’s been a little over a year since Austin Kleon released his blog turned book Steal Like an Artist: 10 Things Nobody Told You About Being Creative. His premise is simple: everything is a remix. As Solomon put it, there is nothing new under the sun. For Kleon, “stealing” is more like influence. So, how do you position yourself in your creative endeavors? Do you seek spontaneous novelty? Kleon argues this is near impossible.
You can find out more by getting Kleon’s book or visiting his blog:
RATING:
Connecting, “the ability to identify with people and relate to them in a way that increases your influence with them,” is the subject of John Maxwell’s new book entitled Everyone Communicates, Few Connect: What the Most Effecitive People Do Differently (ECFC).
Maxwell’s book is divided into two sections. The first section, “Connecting Principles,” consists of five principles that lay the groundwork for connecting with people. The second section, “Connecting Practices,” focuses on five practices designed to help anyone connect with others. Now, I have to admit, I’m not one to immediately flock to the next new business/leadership book. In fact, I’m of the persuasion that many modern-day business books are redundant (especially by the third-or-so chapter) and over-simplified. However, I must also admit that I gained a lot from reading Maxwell’s book.
The chapter outline below will give you a good feel for the book’s content:
I. CONNECTING PRINCIPLES
II. CONNECTING PRACTICES
Whether you’re a speaker, leader or a parent you can benefit from reading this book.