Email Marketing – Gallifant.com http://www.gallifant.com Dispatches from the corporate frontlines: technology, business, and my personal musings. Mon, 30 Dec 2013 21:20:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.5 29114431 12 Email Marketing Best Practices http://www.gallifant.com/12-email-marketing-best-practices/ http://www.gallifant.com/12-email-marketing-best-practices/#respond Mon, 30 Dec 2013 20:36:09 +0000 http://www.gallifant.com/?p=808 I’m wrapping up my HubSpot Academy Inbound Marketing Certification today. I’ve tried to post quotes and articles that I’ve found useful along the way through my Facebook, Google+ and LinkedIn accounts. One summary I found useful (and worth posting) was a summary of 12 best practices for email marketing during Alan Perlman’s class:

  1. Identify a specific goal.
  2. Segment your list
  3. Personalize when possible
  4. Create consistency between “from name” & “from email” address
  5. Use actionable language
  6. Create Clear & Compelling subject lines and email copy
  7. Write mostly in the second person
  8. Focus on benefits (not features)
  9. Be brief
  10. Have a concise signature and footer
  11. Test your email
  12. Analyze your email

The certification is well-worth your time. Be sure to check Perlman’s “Sending the Right Email to the Right Lead” class out.

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