12 Email Marketing Best Practices

I’m wrapping up my HubSpot Academy Inbound Marketing Certification today. I’ve tried to post quotes and articles that I’ve found useful along the way through my Facebook, Google+ and LinkedIn accounts. One summary I found useful (and worth posting) was a summary of 12 best practices for email marketing during Alan Perlman’s class:

1. Identify a specific goal.
2. Segment your list
3. Personalize when possible
4. Create consistency between “from name” & “from email” address
5. Use actionable language
6. Create Clear & Compelling subject lines and email copy
7. Write mostly in the second person
8. Focus on benefits (not features)
9. Be brief
10. Have a concise signature and footer
11. Test your email
12. Analyze your email

The certification is well-worth your time. Be sure to check Perlman’s “Sending the Right Email to the Right Lead” class out.